Shawn has worked as a print journalist, corporate communicator, and consultant for more than 30 years, giving him powerful insight into how to effectively tell your story in any situation.
Sue is the VP of getting things done - monitoring & intelligence, website management & content, social media channels, and more. Coming out of a business consulting background, she offers clients a breadth of insight into how to meet their communications goals.
We develop the comprehensive communications strategy clients need to meet their business goals. The right size. The right focus. The right channels.
We bring clients decades of experience managing crisis and complex issues across numerous sectors – forestry, telecom, food production, finance, legal, regulatory, operations, and more. Once we’ve communicated our way through the crisis we can help clients develop and implement the user-friendly processes & crisis communications strategy they need going forward.
Whether media is coming to you or you have a story that needs telling, we have the know-how to get it done. Add great written content and monitoring for the full package.
We help clients build capacity through tailored training programs – whether they need classic media training or an afternoon focused on social media, crisis, or reputation. Supporting training with ongoing spokesperson coaching and support creates longer-term strength in these critical areas.
The first step in any great communications strategy is knowing what’s going on out there. We have the tools and expertise to monitor traditional and social media for relevant content and to curate it into meaningful and digestible reports, on a pace that meets clients’ needs.
With a background in print media, we can wade into that complex soup of data points, technical material, and often-competing priorities to quickly craft a concise, compelling story. Need a great letter to government? A sparkling media release? That great piece of sponsored content? A backgrounder that brings the key points home with a quick read. We can do that.
We work with clients to craft a social media strategy that meets their goals, then manage the channels – strategy, content development and distribution, engagement, crisis response, brand creation and graphic design.
We create and manage content on clients’ websites – regulatory notices, media releases, blogs, and more. We’ll work with web hosts, designers, and your IR team to ensure a seamless, on-strategy approach to this core communications vehicle. When needed, we can bring in the photographers and videographers to take that content to the next level.
Apogee Public Relations gratefully operates on the traditional, ancestral, and unceded territory of the Kwikwetlem First Nation, who have lived on these lands since time immemorial and continue to call them home.
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