Helping organizations communicate through challenging times

Public Relations consultant specializing in strategy, crisis, issues & change management, storytelling, coaching & training

What I do

Preparation for and management of crisis, complex issues, and change

Communications strategy, crisis planning, crisis management, complex issues support, social media, communications project management, stakeholder identification and communication, internal change management.

Training & coaching

Media training, crisis training & simulations, media landscape round-tables, speaking & presentations.


Media relations, social media, blogging & owned channels, sponsored content.

More than 25 years in media, corporate communications, and consulting have given Apogee Public Relations principal Shawn Hall powerful insight into how people respond to information, and how to effectively communicate with a range of audiences. He’s worked as a newspaper editor and reporter in communities across British Columbia, communicated through a strike, taken on a New York hedge fund, managed financial disclosure in media in consultation with investor relations and finance teams at one of Canada’s largest technology and communications firms, and interviewed with media hundreds of times.    

In collaboration with you, Shawn will draw upon this experience to determine your communications needs and tailor a program uniquely suited to your goals.