Apogee Public Relations is a partnership of husband & wife team Shawn and Sue Hall.
Shawn has worked as a journalist, corporate communicator, and consultant for more than 30 years, giving him powerful insight into how people respond to information, how to identify and speak to audiences, and how to effectively develop and tell your story. He’s worked as a newspaper reporter and editor, and written thousands of articles. He’s communicated through a strike, a flood, and protests. He’s taken on a New York hedge fund and managed financial disclosure in media at one of Canada’s largest technology and communications firms. He’s handled communication for contentious lawsuits. He has interviewed with media hundreds of times, and trained numerous spokespeople.
Sue has a background in commerce and technology with business consulting firms, giving her a breadth of insight into companies’ needs and how to make it happen. One of her first clients with Apogee nicknamed her the VP of getting things done - and that's exactly what she does. She manages social media channels and website content, handles media release distribution, places sponsored content, and has a flare for media monitoring and reporting.
In collaboration with you and your team, Shawn and Sue will draw upon their experience to determine your communications needs and tailor a program that meets them.
“Shawn’s ability to quickly assess a situation, learn the inner workings of our brand, and then quickly create a road map was invaluable. The level of comfort and confidence we had to navigate the weeks ahead was unparalleled to anything I’ve experienced prior. With his help, we handled our situation with such transparency and care that it actually earned us business. ”
Chris Turcotte, President - Centum Financial Group Inc.